Hugo Iced by Hugo Boss, the new concentrate of freshness for men
The news has just fallen and already promises to delight fans of the Hugo Boss house: the iconic Hugo perfume created in 1995 will soon have a new little brother named Hugo Iced. This will make its appearance during the month of January 2017 and is already presented as a revitalizing fragrance combining ice mint with the energy of wild tea as well as the masculine modernity of vetiver. Everything will then be intended for modern and urban men eager for daily dynamism.
Hugo, the free man of Hugo Boss
Hugo is the name of a relaxed fragrance and still synonymous with youth although it is currently celebrating its 20th anniversary. It seems then to cross the ages since its creation without ever taking a wrinkle. Symbol of the boldness of the 90s, Hugo has always embodied a deep spirit of freedom. It was intended for men who wanted to fulfill their dreams and push their limits without worrying about what to say. Hugo Boss men have thus learned with him to be themselves and to follow their own instincts. Freedom has thus become their leitmotif. Also, this is precisely what we find in the new Hugo Iced. This one even pushed this burst of vigor to its peak, making the Hugo Boss man more daring than ever. The iconic slogan of the Hugo line then seems more appropriate than ever: “Do not imitate, innovate! “. This declaration of independence fits perfectly with thenew Hugo Iced , a juice that has become more urban than before but with an absolutely addictive biting freshness.
Hugo Iced, worthy aromatic successor to the Hugo collection
Hugo Iced is a fragrance that is reminiscent of its predecessors. Moreover, the resemblance appears as soon as the bottle appears. This one takes the same form of gourd typical of those of the army as the previous Hugo . The whole has nevertheless exchanged its transparency for an entirely metallic gray lacquering thought out with modernity. Its cap, meanwhile, is connected to its base by a resolutely masculine and contemporary black fabric. Only the name of Hugo comes to cut this set of sobriety of its bright red hue. On the scent side, Hugo Iced’s recipe has not yet been fully revealed and you will have to wait a few more days to be able to intoxicate yourself with its intense freshness.
Nevertheless, we already know that it will begin with the biting presence of peppermint. This releases here a flavor close to that of menthol, both vegetal and striking for a guaranteed ice cube effect. Then, green tea completes this start with its vegetal and aromatic freshness. From then on, Hugo Iced gained in masculinity. It ends with a trail of vetiver, a famous ingredient in perfumery known for its many flavors. It gives the whole a woody, smoky, earthy and resolutely virile trail. Thus, if Hugo had considerably marked the 90s, it could well be that Hugo Iced in turn revolutionized our modern perfumery!