L’Eau Majeure d’Issey, all the sobriety and elegance of Issey Miyake bottled
Since its launch in perfumery, Issey Miyake seems to draw all his inspiration from water. After all, what ingredient is more essential than this to our survival. What’s more, most of our blue planet is made up of it. Finally, water can reveal itself in many facets. Sometimes calm or totally tormented, sweet or salty… Its complexity fascinates as much as it attracts and it is precisely this sea spray that is at the origin of the creation of L’Eau Majeure d’Issey. So let’s see how Issey Miyake has this time chosen to highlight her perfume. Focus on the bottling of L’Eau Majeure d’Issey .
The importance of a bottle
When marketing a perfume, all the elements are important. On the one hand, the name of the couturier holds a major place. The perfume is of course also essential. However, the bottle is fundamental, almost as much as the smell itself. He acts as a standard bearer. The silhouette of L’Eau Majeure d’Issey is a sort of ambassador who embodies a universe, a particular vision of luxury. The bottle of this essence is both sober and natural. It is in perfect harmony with the universe of Issey Miyake and therefore has everything to satisfy fans of this brand .
The refined universe of Issey Miyake
Issey Miyake is a Japanese designer who was born in Hiroshima and raised in Japan. After a difficult childhood, he decided to study design in Tokyo. Quickly, his fashion was noticed and that’s how he won Paris. Issey Miyake is one of the only Japanese designers to have entered the world of Haute Couture in Europe. If he quickly got used to the modernity of the French style, he has never forgotten his origins. Thus, whether in his clothes or in his bottles, it is all the Asian sobriety that we instinctively notice. L’Eau Majeure d’Issey does not go into extravagance and instantly creates a feeling of serenity and fullness.
The bottle of L’Eau Majeure d’Issey
Eau Majeure d’Issey is presented in a bottle with a straightforward and contemporary silhouette. The latter is inspired by L’Eau d’Issey from 1994 while modernizing its design. L’Eau Majeure d’Issey is designed with pure lines with more rounded angles than in the past. This facilitates the handling of this new container. His imposing stature is the echo of an assumed virility. The base of L’Eau Majeure d’Issey is revealed in a very modern gray blue color and perfectly in keeping with the imposing cabochon of this perfume. This one comes to us in brushed metal. It also goes with the name of this juice written with pride on its front side. The whole is at the same time sober, elegant and infinitely masculine .